On July 13, Chongqing Baiya Shares (hereinafter referred to as "Baiya Shares") released the half-year performance forecast of 2021. According to the preliminary calculation of the financial department, it is expected to realize the homing net profit from January to June of 126 million yuan to 138 million yuan, up 41.27% to 54.72% year on year, and earnings per share of 0.29 yuan to 0.32 yuan. In the first half of 2020, the company made a profit of about 89,191,600 yuan.
In this regard, Baiya said that the company adheres to the established development strategy, focuses on the main business, cultivates the core advantage areas, actively explores e-commerce and other emerging channels, and orderly national expansion. During the reporting period, the sales and sales volume of middle and high-end free-point sanitary napkins maintained rapid growth, and the profitability was further enhanced.
As for the reasons for the substantial growth of the performance, the company revealed that the main reason is the active development of e-commerce and other emerging channels, and the sales and sales of the high-end free point sanitary napkin products maintain a rapid growth. Data show that baia shares in 2020 e-commerce channel revenue of 153 million yuan, year-on-year growth of nearly 40%. By creating online "flow guide" products and cooperating with flow anchors, the company has carried out a number of live streaming with goods, etc., and quickly gained customers online.
In addition to e-commerce channels, Baiya Shares also continue to make efforts in KA channels outside the sichuan, Chongqing, Shaanxi and Cloud markets. Baiya shares of the "free point", "Ni Shuang" and other brands recently continued to climb the market share, an industry insider said, baiya shares of the brand in Chongqing, sichuan in the first quarter of this year rose to the second, Shaanxi and Yunnan are third.
It is understood that the company has been in Two lakes, two guangzhou, Hebei, Henan, Anhui and other KA channels have been laid out, and continue to improve the penetration of the company brand in other places, the company and Yonghui supermarket close cooperation, the number of cooperative stores in 2019 as many as 981.
According to the public data, the market size of absorptive health products in China increased from RMB 67.07 billion to RMB 116.53 billion from 2014 to 2019, with a compound annual growth rate of 11.7%. Sanitary napkin is the largest market segment of feminine hygiene products, with a market size of 57.2 billion yuan in 2019, and a CAGR of 10.43% in the past five years.
Industry securities analysts believe that sanitary napkins have entered a mature period, high-end, differentiation to lead the industry growth, the industry penetration rate has become saturated, but baiya shares in east China, North China, east China region market share still has huge room to boost, with the expansion of channels, non-Sichuan and Chongqing market is expected to achieve breakthrough growth.
In addition to sanitary napkin products, Baia company also has baby diapers "good", adult incontinence products diapers "tannin". In terms of baby diapers, if the state issues policies to encourage birth, it will promote the development of the baby diaper industry and play a positive role in promoting the company's business. In the adult incontinence products sector, industry insiders said that China started relatively late in this field, which is still mainly oriented by price competition in the early stage of the industry, and is generally low-end and low gross margin. The mild incontinence market has the most broad market space at present, and the market size is expected to continue to rise with the aggravation of aging.
